Reaktor® CRM

Omni-Channel Member Engagement

Power By

Cognition of Reaktor

What is the core of a good CRM

Profound Understanding

User portrait engine that is integrated and with flexible and extensible labels

Targeted Engagement

Automated, simplified, and highly extensible member engagement tools

What CRM needs to achieve is how to easily and automatically manage the user portrait of members. Enrich the label of member portrait through data from various channels, and conduct accurate and targeted marketing for members based on data analysis to maintain high activity, engagement and repurchase rate of members, thereby achieving the ultimate goal of increasing revenue and profit.

Best in Class – Stemming from our understanding of native member and loyalty

Core Services

Loyalty, membership and related member marketing are core services of Reaktor

System Features

Run any type or multi-tier (cross-brand or cross-regional, etc.) membership and loyalty concepts at the same time

Support Range

Loyalty programs, partner programs, staff membership, press membership, and kids clubs, etc

Omni-Channel Challenge

A Common Mistake

All consumer/member profile data, transactions and loyalty rules are stored separately in separate modules for each channel

What Should It Be?

To profit from an omni-channel environment, data and rules need to be stored centrally and apply across all channels

How does Reaktor do it?

Centrally store omni-channel data. It is natively part of the core architecture of Counect Reactor

Multi-Mall / Multi-Brand Omni-Channel Challenge

Challenge of Increment

The challenge multiplies for an organization with multiple brands/businesses/concepts

Reaktor’s Advantage

Reaktor platform natively provides the required levels for extending omni-channel across multiple malls, brands and businesses
Multi-mall, multi-brand and multi-business environments are unique competitive specialties provided by Reaktor

Loyalty Management

Complete visual consumer overview

  • Auto Segmentation

  • Auto Tagging

  • Profiling

  • Customer Scoring

  • Influence Scoring

  • Customer KPI

  • Social Interactions

  • Member Touch Point Interactions

  • Media Interactions

  • Online Engagements

  • In-Store Engagements

  • Mobile Engagements

User Portrait: Full Interactive Touch Timeline

  • Profile attributes

  • Buying behavior

  • Consumption level

  • Member activity level

  • Interest

  • Social circle

  • Family

  • Demographic

  • Lifecycle

  • Buying frequency

  • Customer journeys

  • Activity

  • Bonus points use

Member Lifetime Management

  • Customer journey map ensures that customers are engaged in a meaningful way at the right time by a mall
  • It costs a lot more to acquire a new member than to keep existing member customers
  • Re-activation programs are proven to win back many member customers who would otherwise have left
  • Understanding customer journey is a key to increase customer lifetime value

Member / Customer Points

Counect SPOT Member Points Application

Consumer scans QR code to collect points

Attached between cashier and receipt printer, CUBE will analyses the print data and prints a unique QR code at the foot of receipt. Consumer scans the QR code to collect points.

Cashier scans QR code to collect points

Connect a scanner to CUBE. CUBE will analyses the print data and enable the scanner. Consumer show his membership-card or digital one with QR code or barcode on it. Cashier scans the QR code or bar code to help consumer collecting points.

Points collected via number pad

Connect a number pad to CUBE. CUBE will analyses the print data and enable the number pad. Consumer enter the member ID or phone number to collect points.

Member / Customer Engagement

Data-driven member marketing: Personalized Marketing Automation

Refined trend of marketing – Client case study

Through the data and analysis of Reaktor’s member marketing engine, clients engaged to implement marketing automation and brand information automation based on member behavior with automated and individually triggered personal messages.

Target objective is to activate the members to increase engagement and interactions with the brand.

0%
Open rate of marketing automation generating whopping
0%
conversion into actual transactions
0
days from opening communication

Features Overview

Marketing campaigns that reach beyond Email

  • Campaign timeline & calendar

  • SMS, email, push and more

  • Communicate with vouchers, points, etc

  • Drag & Drop visual editor for responsive EDM

  • Campaign budget and billing

  • Contact policy

  • Auto black out dates

  • Seed list

  • Conditional templates

  • Multi-wave multi-tier campaign management

  • A / B testing automation

  • Approval levels & workflow

  • Member behavior history, including click through rate, delivery rate, open rate, and purchase rate

Member APP or Mini Program

Apps are skinned to fit selected concept branding

Built in ready functions for Membership and Loyalty including virtual cards

Native content managed in Reaktor CMS
Integrated with WordPress and other content solutions for embedded pages

In-Store Engagement – Tablet Application

Self Service Tablet at the Counter

Tablet is skinned to your preferred branding and look

Analytics and KPI Workshops

More features can be customized on demand

Analytics Dashboard and Reporting

Loyalty Program Health

Campaign KPI

Data Discovery