Reaktor® CRM
Omni-Channel Member Engagement
Power By

Cognition of Reaktor
What is the core of a good CRM
Profound Understanding
User portrait engine that is integrated and with flexible and extensible labels
Targeted Engagement
Automated, simplified, and highly extensible member engagement tools
What CRM needs to achieve is how to easily and automatically manage the user portrait of members. Enrich the label of member portrait through data from various channels, and conduct accurate and targeted marketing for members based on data analysis to maintain high activity, engagement and repurchase rate of members, thereby achieving the ultimate goal of increasing revenue and profit.
Best in Class – Stemming from our understanding of native member and loyalty
Omni-Channel Challenge
Multi-Mall / Multi-Brand Omni-Channel Challenge
Loyalty Management
Complete visual consumer overview
Auto Segmentation
Auto Tagging
Profiling
Customer Scoring
Influence Scoring
Customer KPI
Social Interactions
Member Touch Point Interactions
Media Interactions
Online Engagements
In-Store Engagements
Mobile Engagements
User Portrait: Full Interactive Touch Timeline

Profile attributes
Buying behavior
Consumption level
Member activity level
Interest
Social circle
Family
Demographic
Lifecycle
Buying frequency
Customer journeys
Activity
Bonus points use
Member Lifetime Management
- Customer journey map ensures that customers are engaged in a meaningful way at the right time by a mall
- It costs a lot more to acquire a new member than to keep existing member customers
- Re-activation programs are proven to win back many member customers who would otherwise have left
- Understanding customer journey is a key to increase customer lifetime value

Member / Customer Points
Counect SPOT Member Points Application
Consumer scans QR code to collect points
Attached between cashier and receipt printer, CUBE will analyses the print data and prints a unique QR code at the foot of receipt. Consumer scans the QR code to collect points.

Cashier scans QR code to collect points
Connect a scanner to CUBE. CUBE will analyses the print data and enable the scanner. Consumer show his membership-card or digital one with QR code or barcode on it. Cashier scans the QR code or bar code to help consumer collecting points.

Points collected via number pad
Connect a number pad to CUBE. CUBE will analyses the print data and enable the number pad. Consumer enter the member ID or phone number to collect points.

Member / Customer Engagement
Data-driven member marketing: Personalized Marketing Automation

Refined trend of marketing – Client case study
Through the data and analysis of Reaktor’s member marketing engine, clients engaged to implement marketing automation and brand information automation based on member behavior with automated and individually triggered personal messages.
Target objective is to activate the members to increase engagement and interactions with the brand.
Features Overview

Marketing campaigns that reach beyond Email
Campaign timeline & calendar
SMS, email, push and more
Communicate with vouchers, points, etc
Drag & Drop visual editor for responsive EDM
Campaign budget and billing
Contact policy
Auto black out dates
Seed list
Conditional templates
Multi-wave multi-tier campaign management
A / B testing automation
Approval levels & workflow
Member behavior history, including click through rate, delivery rate, open rate, and purchase rate
Member APP or Mini Program

In-Store Engagement – Tablet Application
Self Service Tablet at the Counter
Tablet is skinned to your preferred branding and look

Analytics and KPI Workshops
More features can be customized on demand
